Nectar MCP Launch Video

Nectar Social came to me with a launch video for their new MCP, a tool that brings advanced social analytics and research into the places people actually work. Josh sent over a basic storyboard, then said “take it from here.”

That’s the brief I like most. The structure was there, but every decision about how it moved, how it breathed, how one idea handed off to the next, was mine to make. An analytics product can easily become a parade of dashboards. I wanted it to feel like a tool arriving, not a feature list being read out.

So I built it around flow. The thing I’m proudest of in this one is how clean the motion is, the way each sequence carries into the next without a seam. No transition announcing itself, nothing jolting you out of the moment. Just one continuous piece of movement from the first frame to the last.

The ask was 48 hours. I delivered in 24.

Josh’s reaction: “You’re a legend Danny” - followed by “will be working together much more”.